Case Study: A development transformation service for an ASO Leader

The need for a development transformation service

For many scaling technology companies, the greatest challenge often comes not from the market, but from within. When development processes and inter-team collaboration are not optimized, they can become a critical bottleneck, slowing down innovation and eroding competitive advantage. This is where the role of a strategic partner like The IT Source – a global partner for software development and AI services– becomes essential, delivering a comprehensive development transformation service that solves complex problems, going beyond technology to include people and processes.

A crisis of process and people

A leading company in the ASO (App Store Optimization) tools and services sector, established in 2016, found itself facing a dual crisis. Despite having a strong product, they were being held back by internal issues:

• Broken processes: Collaboration between the Development and Product teams was inefficient, leading to persistent missed deadlines, misunderstood requirements, and declining morale. They needed consultation on how to reorganize their entire workflow.
• A talent gap: The current in-house development team was no longer meeting expectations, but building a new one would take too much time. They needed an immediate solution to replace the current team and “buy time” to build a new internal team for the future.
• Product stagnation: While internal issues went unresolved, the development of new features and improvement of the current system came to a halt, directly impacting the product’s value.

They needed a comprehensive solution to not only replace their current team but also to reorganize their entire workflow. In essence, they required a complete development transformation service.

A comprehensive strategic intervention

The IT Source was chosen not just as a staffing provider, but as a strategic partner to deliver a comprehensive development transformation service over two years. Our solution was built on two core pillars:

1. Consultation and process re-engineering: We embedded a dedicated Consultant within our 7-member team. This expert worked directly with the client’s leadership to analyze existing workflows, identify bottlenecks, and redesign a new Agile-based development and collaboration process. This optimized the critical interaction between the Development and Product teams.
2. Providing a “bridge” expert team: Simultaneously, we provided a highly skilled Java development team, including a team lead, senior developers, and 2 QA engineers. This team immediately took over from the old in-house team, taking full responsibility for improving the system and developing new features. This “bridge” role gave the client the precious time they needed to focus on building their next-generation team without disrupting business operations.

A successful transformation and a sustainable foundation

The two-year partnership resulted in a successful, multi-faceted transformation for the client. Immediately, the process-related issues were resolved, collaboration between departments became smooth, and the product development lifecycle was stabilized.

More importantly, the strategic value The IT Source provided was invaluable. The client had enough time and space to successfully build a new, high-quality in-house team. During those two years, the product was not only saved from stagnation but was continuously improved and upgraded by The IT Source’s team. When the handover occurred, the client’s new team inherited a better product and a far more efficient workflow.

More than a team, a transformation partner

This case study demonstrates that The IT Source offers more than just developers. We provide strategic solutions like our development transformation service that solve root problems in process and organization. We can act as a solid “bridge,” providing both the expertise to fix how a company operates and the resources to keep the product moving forward during critical transition periods.

Build a resilient development culture, not just a team

Your product is only as strong as the process and the people behind it. Stop patching problems and start building a foundation for sustainable growth.

Schedule a strategic consultation with The IT Source’s experts to diagnose your current development process and co-create a roadmap for a high-performance team.